Crompton Greaves Consumer Electricals Ltd. manufactures and markets a wide spectrum of consumer products ranging from fans, light sources and luminaires, pumps and household appliances, such as geysers, mixer grinders, toasters and irons. Crompton has been the market leader in fans, domestic pumps and street lighting for over 20 years. It has manufacturing locations in Goa, Vadodara, Ahmednagar and Baddi. Crompton products are available in nearly 150,000 retail points across the country. The business is rapidly expanding into new categories and expanding it's "Reach".
The Crompton Consumer business has been the best performing business in the industry growing nearly @ 16% percent CAGR over the past 5 years. Last year (2013-14) revenues were Rs 2847 crores with 12% operating margins. Crompton customer service is the benchmark in the industry as is the product quality. The CFL lamps have the lowest defects in the lighting industry.
Crompton's portfolio of energy-efficient products include 5 star rated durable light, fans, pumps and appliances for home and offices. It has the largest number of '5-Star' rated energy efficient products. It was the first company to cross sales of a million fans in 1989 and last year the sales crossed 10 million fans, the largest in the world.
It is continually introducing smarter products like super efficient LED bulbs, water heaters with the lowest standing costs and patented tank designs made from nano-tech based materials. Crompton pumps are the preferred way to fill overhead water tanks in millions of homes. NEOLA is India's first microchip controlled mixer-grinder. Amongst other initiatives, Crompton is building "Brand " stores in India to give consumers a more enjoyable shopping experience and create awareness of the wide range of its products.