Question 1

What is mobile marketing in digital marketing?

Accepted Answer

Mobile marketing is a subset of digital marketing that focuses on reaching consumers through their mobile devices using methods like SMS, push notifications, and in-app advertising.

Question 2

How much does mobile marketing cost?

Accepted Answer

The cost can vary significantly depending on the platforms used. SMS marketing can range from $0.01 to $0.05 per message, while social media ads may cost more depending on targeting options.

Question 3

What are the key metrics for mobile marketing?

Accepted Answer

Key metrics include click-through rates (CTR), conversion rates, and retention rates, all of which help measure the effectiveness of a mobile marketing campaign.

Question 4

What is geolocation in mobile marketing?

Accepted Answer

Geolocation marketing uses a consumer’s physical location to send targeted marketing messages or advertisements, such as promoting a nearby store.

Question 5

Can small businesses benefit from mobile marketing?

Accepted Answer

Absolutely! Small businesses can leverage affordable mobile marketing tools like SMS and social media ads to effectively reach their target audience.